Is there any relevance to a current event or trending news topic? (The Google Tours is already newsworthy. However, you may have an event or promotion you want to include in your PR)
This can be an email, a link to a landing page, phone, combination, etc.
ie… When asked about their new Google Maps Business View tour, here is what Mr./Mrs./Ms Business Owner had to say, “YOUR QUOTE WILL GO HERE. IF YOU AREN’T SURE WHAT TO SAY YET, THAT’S OKAY, JUST DO YOUR BEST. WE CAN HELP YOU REFINE THIS LATER”